Rapid Culture Change is Possible

Purpose: Show how immersion leadership trainingcalls abstract conceptualization when we make the
makes strategic initiative success possible.Adults learnintroduction of our focus subjects. Our students take
through experience. We learn behaviors throughthese new concepts and use their time as a leader to
experience. This is the flagpole fact of the educationalactively experiment with their implementation as they
world. This flag is visible for everyone to see, and it'shave a concrete experience. Finally, they have the
where educators know they need to be whether theyopportunity to perform reflective observation. It is in this
are training hard or soft skills. Deborah Solomon Reidreflective period that we derive lessons learned and
of Tuck School of Business strikes a bell to be heardbuild bridges to the workplace and life.In my book, No
by anyone considering this most fundamental elementExcuse Leadership, I sadly acknowledge that after the
of adult learning. "While conceptual learning is important,nine-week immersion training that is U. S. Army Ranger
the major leaps forward-these so-called 'aha!'School, some people fail in life and in work. "The
moments when mental maps are rearranged-are mostreason is simple - they failed to take advantage of at
likely to happen when students encounter theseleast two opportunities provided by the school. They
theories experientially." The widespread use ofeither did not think about what there was to learn or
experiential training in the development of the soft skillsdidn't take action on the lessons they did learn." For
of leadership and teamwork can transform individualsvarious reasons, ranger school does not have a
and your organization.The question is, "Whatmechanism for such feedback and it is the individual's
transformation do you want?" What end state do youresponsibility to take that extra step. Fortunately for us,
envision for your organization, and what behavioralcorporate immersion training can use a much shorter
alignment must take place in your employees beforeperiod of time utilizing extensive feedback and achieve
that vision can be realized? The answer to thatremarkable behavioral results.The power of rapid
question often traverses the corporate culture. Forrepetition:The compression of time for behavioral
instance, the characteristics necessary for an agile andchanges is because the same leadership patterns that
responsive company, one of the strategic focusesexist in the workplace are mimicked in the training, only
highlighted by IBM in their 2004 CEO survey, requirethey are rapid and clear. In the unguided and
employees, who value agility and responsiveness.unanalyzed workplace, decisions are made, yet the
Properly guided experiential training can create fertileconsequences of those decisions are days or months
conditions for a rapid adjustment in corporate culture,in the future and are rarely completely seen or
no matter the direction you wish to go. Whether it isunderstood. Certainly, the interpersonal communication
agility and responsiveness, sustainability, or leanaspects of impressions, perceptions and clarity are
systems you wish to ingrain, it can be done. However,never addressed. Compress this pattern and repeat it
to reap the greatest rewards you must make twomultiple times in a matter of days in a guided
commitments.First, you must embrace the experientialenvironment where the decision-consequence link is
training model for its ability to quickly influence behavior.clear, and you will rapidly change behaviors.After
Second, because everyone has a role in corporatetraveling the cycle once, it would be nice to stop there
culture you must commit to training nearly everyone. Iand pat each other on the back, but in immersion
acknowledge that this is a tremendous distance to gotraining, there is always more to do to. There is a
for most companies. You will see that there are manysuperposition achieved by moving immediately into
powerful uses for experiential training that will enhanceanother round of introduction, experience, analysis and
your company's performance without a wholesalebridging; then another and then another, etc. This
assault on your corporate culture. Any significanttraining gets leaders leading; making mistakes,
impact on your leadership core should be embraced.evaluating decisions, and doing it again in rapid
However, if you are looking for that sweepingsuccession.This superposition of progress was logged
modification, you need to plan and resource for results.by a university study performed on the Leading
Bring a ladder tall enough to at least reach the lowestConcepts' Ranger TLC (teamwork, leadership,
branches.Changing values for maintainable strategiccommunication) Experience, a four-day, 80 hour training
initiatives:Frances Hesselbein said, "Soft skills are nowcourse. It showed consistent improvement in the areas
hard," and she is right. In so many strategic initiatives,of trust in peers, group awareness, group
particularly in sustainability and lean systems, we musteffectiveness (cohesion), group bonding and
get into the person's brain and adjust their valueinterpersonal communications. Although those were the
system. That's not easy. Experiential training andonly areas considered in the study, the lessons can be
immersion training as I'll define here require a thoughtfulmuch farther ranging. In addition to the focus areas
approach by leaders determined to makeselected for instruction, a recent Entrepreneur
improvements and dedicate the necessary resourcesMagazine article showed how immersion training can
to do so.When I refer to experiential training, I mean ainspire people. "Many enter leadership training believing
guided experience intended to teach specific lessons.their most valuable lessons will be in the areas of
Immersion training is an extended use of experientialpolicies and procedures, but they come away with
training where no other focus is allowed. Immersionmore fundamental insights that are ultimately more
training (table 1) uses all available time allotted for thevaluable." The article went on to say that, "owners
achievement of the intended results. The understandingwho rated their experiences most highly were those
is that the entire day is a training environment. Therewho detached themselves the most."Those who are
are no distractive devices that connect the students todetached the most and who have no outside
work or home, and there is no happy hour or tee time.distractions have the greatest opportunity to develop a
No matter the number of days, and more than one isclear picture of what the teaching and experience
preferable, the objectives of the course have themean to them. They have time to reflect, not only
un-interrupted attention of the students.Table 1.during the analysis and bridge period, but during their
Immersion training is characterized by:Experiencedowntime also. It is that hidden after-hours time that
Based (table 2, 2a) - Students are involved; physicallycan lock the principles and values into a person's
and emotionally. Not in role playing but with actualdecision cycle. Facilitation of the learning of the
responsibility within the scenario. Their decisions haveintended message as clearly and deeply as possible is
consequences.Distraction free - For the duration of thethe beginning of the future, and it is another product of
training, there are no connections, such as cell phone,experiential training that less-involved methods cannot
pager, laptop, to non-scenario, outsidematch.Have your message received clearly:One of the
responsibilities.Multiple day - More time for repetition ofreasons there is so little progress on the soft-skills
scenarios, which aides in internalization of intendeddespite mountains of writing, speaking and training, is
lessons. Facilitates application of lessons in realbecause the teachers are writing on a crowded
life.Extended work hours - More time for repetition ofblackboard of the student's education. The distortion of
scenarios, which aides in internalization of intendedwriting with a big piece of chalk in the small, open
lessons. Facilitates application of lessons in realplaces of the blackboard, or in giant letters over
life.Narrow focus - Allows for frequent reoccurrence,existing writing, obstructs even the understanding of
reinforcement and internalization of intended lessons.the intended lessons. If proper understanding is never
Facilitates application of lessons in real life.Reflection -achieved then the persistence needed to take a
Distraction free environment allows for down-timelesson and create a habit cannot start.Compounding
assimilation of lessons. Facilitates application of lessonsthe difficulty of implementation of new behaviors is the
in real life.Regardless of the variables chosen for thefact that the work environment, where these
realignment of your corporate culture, teamwork,behaviors are intended to work, is not a guided
leadership and communication must be the constants.experience. There is a mash of activities that don't lend
When those components are taken out, all otherthemselves to 8-1/2 x 11 margins. If we get to the point
initiatives suffer. In the IBM 2004 CEO survey, theyof attempted application, we see mutated lessons,
"recognize that it is the skills of their people and theiradapted by a person in a job where the cause and
capacity for change and leadership that will ultimatelyeffect of leadership are rarely evident. The results are
determine the outcome."Bob Doppelt, a leadingmutated and misattributed if they are recognized at all.
researcher on sustainability, writes, "LeadingThis approach leaves everyone shrugging their
organizations are blessed with - or take explicit stepsshoulders in frustration.Some would rightly say that it is
to develop - exemplary leadership at the top andprecisely a person's background, education and work
throughout the enterprise. It is not possible to initiate orexperience that make it possible for them to learn new
sustain the tremendous transformation required tomaterials quickly. They are able to link new information
become more sustainable without exceptionalwith existing experience to create new understandings.
leadership."Warren Bennis put it this way, "WithoutThat is completely accurate, and extremely valid in a
leaders who can attract and retain talent, managehard skill. The problem this encounters in the soft-skill
knowledge, and unblock people's capacity to adaptenvironment is that people's existing leadership
and innovate, an organization's future is in jeopardy."Ifexperience, if they have any, is trial and error and
you don't have leadership, you will lose the capability toseldom firmly planted in accurate guiding principles.
fully exploit the preparedness for the new culture thatTheir experience then becomes the confusing
this training makes possible. You can spend all of yourscribbling on the blackboard.The way to overcome the
training time and effort on sustainability or agility, andwhiteout conditions of the student's education is to find
your company will become very smart on thesetheir clean blackboard. You must have a place where
subjects. You can use experiential training to make thea clear message can be communicated, and in a
lessons real, but if you don't have an expansive,method that will change behaviors beyond the last
dedicated and perseverant leadership foundation, youslide.The immersion method gives you a clean
will fail.One of the key advantages you have byblackboard for nearly everyone in your company. In
making the commitment to a broad immersionthe top left hand corner of the board write "Guided
campaign is that through the process, you will not onlyLeadership Experience." (table 2) Underneath that,
steer your corporate culture, but you will also enhancewrite, "Actual Leadership Experience." For the most
every aspect of your ability for success by creating aefficient progress, these two must go together. Actual
prevailing culture of leadership. Fortunately, leadershipexperience is often called on-the-job experience, the
principles are nearly universal. The same principles thatpreponderance of which is unguided. Guided
are used to successfully lead a project team are usedexperience is what we call professional development.
to lead a sales organization or a tech staff. The betterTo add to my definition of experiential training, it starts
those principles are incorporated into the operatingbeyond books, speeches and seminars at a level
habits of your people, the more advantage you willwhere a person is making leadership decisions that will
have.In addition to the critical leadership aspect of thehave consequences.Table 2. Guided Experience is
training, you will customize your training to include thosecharacterized by:Focus subject instruction - Education
areas you want most understood and valued. Aon focus subjects. (Teamwork, Leadership,
narrow focus is more effective, and I recommend onlyCommunication)Free-play scenarios - Leaders and
one or two. Fortunately, when it comes to culturalfollowers experience real stresses of teamwork and
issues a short list should be more than sufficient. Youthe consequences of their actions with as few
are in the process of turning an ocean liner withcontrols as possible.After action reviews - Discovery,
momentum, so the unsettling notion of a realigning ofstructured around focus subjects, by students of
company values must be prepared for by anlessons learned and discussion of potential
extraordinary event. Doppelt's first intervention forimprovements.Table 2a. Guided Experience is
creating a sustainable organization deals with change.augmented by:Bridge building - Creating links from the
"Disrupting an organization's controlling mental model islessons learned to work and life application.Post training
the first - and most important - step toward thefollow-up - Consistent reinforcement of lessons
development of new ways of operating. Little changelearned through complimentary instructional material,
will occur if this step is unsuccessful."The nature ofchain of command interaction, and advanced guided
immersion training is that it gets under your skin. It'sexperiential training.Guided leadership experience is
disruptive because in order to align the training withnearly non-existent. To be fair, most of the top
how adults learn best, people have to be allowed tobusiness schools have incorporated experiential training
fall down, be uncomfortable, challenged, stressed andand role-playing into their curriculum. Unfortunately, the
sometimes broken. This seems to go against ourguided nature of the experience does not have a
desire to protect people's self-esteem. Understand thatfoundation of actual experience on which to build. In an
true self-esteem and confidence comes frominformal survey of one of the top business schools,
achievement not coddling. One of the greatest thingsonly 10-15% of the student body had ever had
we as leaders can do to build up the capacity of ourleadership responsibility for other people prior to
people is to allow them the chance forenrollment.Harvard Business School professor Linda A.
achievement.Immersion training allows for the completeHill in her book, Becoming a Manager warns, "Newly
involvement of each of the participants at every step,minted MBAs who have never had subordinates
whether a leader or follower. It allows for thereporting to them before may take jobs in which they
immediate illumination of the relationship betweenwill have considerable people management
actions and consequences. It provides the ability toresponsibilities, with little sense of the risk in doing
learn how to do things better through educatedso."This leadership risk can be mitigated, not only for
analysis and experimentation. It allows thethe new MBA, but for everyone - EVERYONE.
consequences of mistakes to be experienced in aLeadership is risky. Arranged properly, it is the leader's
training environment and not in the office environment,leather chair that is on the line for consequences of
where they would be much more costly. Itdecisions made. By giving the person the best possible
compresses the on-the-job learning cycle from monthschance for success, the risk of monetary, morale and
and years down to a number of days. It is anself-esteem losses are all mitigated. The best chance
experience that aids in the internalization of positivefor success is achieved when leaders at all levels are
practices of teamwork, leadership, communication andallowed the privilege of testing and developing their
the variables you choose.Begin and end properly:At theleadership skills in non-job threatening, guided
beginning and end of this visceral, emotional experienceenvironments.Conclusion:Write your message on the
are the critical pieces of instruction and analysis. Theclean blackboard of guided leadership experience and
format of the experience is of ultimate importance, butpurposefully develop your company's leadership core.
in order to keep it from wastefully spilling out of theImmersion training offers the best way to
ends, the classroom time is the cinch.The introduction iscommunicate a clear message that will quickly change
where the primary focuses are defined. It is wherepeople's behaviors. The relatively dramatic nature of
their meaning and importance are explained. Next, thethe training also prepares people for receptivity to new
students get to actually lead and follow in theirinformation that can in turn transform your corporate
experiential environment. They get to make decisionsculture - no matter what you want it to be.Individuals
that have consequences. They get to feel the stressare the building blocks of teams, of companies, and of
of having eyes and expectations on them, and theycorporate cultures. The good news is that you do
get to learn what it means to make a decision andhave the ability to influence and build individuals in a
stand by it. Everyone gets to operate as a team andrapid fashion. You have to remain dedicated to the
learn to depend on each other towards theideal and with a firm hold on the flag pole of
accomplishment of an objective.The cinch at the end isexperiential training.To learn more about how
when together they get to participate in the importantimmersion team building and leadership training can help
closure of an after action review, or a post-mortem.you visit:
They get to analyze their experience with respect toCopyright 2005 Brace E. BarberAbout Author: Brace
the course focuses, and create better ways toE. Barber works extensively in the field of immersion
perform in the future. The experience really excelssoft-skill training. His partnership with Leading Concepts,
when attention is given to building bridges between theInc. ( ) has allowed for the expansion of this
lessons learned and the student's workplace andextraordinary level of experiential training. Brace's
life.David Kolb explains in his book Experiential Learningfocus is on how to develop leaders, who are prepared
that a cycle of learning exists. It is a good exercise tofor and can succeed under stressful circumstances.
place our guided experience onto his well-usedHe is the author of the book No Excuse Leadership. ( )
framework. We provide the opportunity for what he(J.