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Rapid Culture Change is Possible

Purpose: Show how immersion leadershipplace our guided experience onto his
training makes strategic initiative successwell-used framework. We provide the
possible.Adults learn through experience. Weopportunity for what he calls abstract
learn behaviors through experience. This isconceptualization when we make the
the flagpole fact of the educational world.introduction of our focus subjects. Our
This flag is visible for everyone to see, andstudents take these new concepts and use
it's where educators know they need to betheir time as a leader to actively experiment
whether they are training hard or softwith their implementation as they have a
skills. Deborah Solomon Reid of Tuck Schoolconcrete experience. Finally, they have the
of Business strikes a bell to be heard byopportunity to perform reflective
anyone considering this most fundamentalobservation. It is in this reflective period
element of adult learning. "While conceptualthat we derive lessons learned and build
learning is important, the major leapsbridges to the workplace and life.In my book,
forward-these so-called 'aha!' moments whenNo Excuse Leadership, I sadly acknowledge
mental maps are rearranged-are most likely tothat after the nine-week immersion training
happen when students encounter these theoriesthat is U. S. Army Ranger School, some people
experientially." The widespread use offail in life and in work. "The reason is
experiential training in the development ofsimple - they failed to take advantage of at
the soft skills of leadership and teamworkleast two opportunities provided by the
can transform individuals and yourschool. They either did not think about what
organization.The question is, "Whatthere was to learn or didn't take action on
transformation do you want?" What end statethe lessons they did learn." For various
do you envision for your organization, andreasons, ranger school does not have a
what behavioral alignment must take place inmechanism for such feedback and it is the
your employees before that vision can beindividual's responsibility to take that
realized? The answer to that question oftenextra step. Fortunately for us, corporate
traverses the corporate culture. Forimmersion training can use a much shorter
instance, the characteristics necessary forperiod of time utilizing extensive feedback
an agile and responsive company, one of theand achieve remarkable behavioral results.The
strategic focuses highlighted by IBM in theirpower of rapid repetition:The compression of
2004 CEO survey, require employees, who valuetime for behavioral changes is because the
agility and responsiveness. Properly guidedsame leadership patterns that exist in the
experiential training can create fertileworkplace are mimicked in the training, only
conditions for a rapid adjustment inthey are rapid and clear. In the unguided and
corporate culture, no matter the directionunanalyzed workplace, decisions are made, yet
you wish to go. Whether it is agility andthe consequences of those decisions are days
responsiveness, sustainability, or leanor months in the future and are rarely
systems you wish to ingrain, it can be done.completely seen or understood. Certainly, the
However, to reap the greatest rewards youinterpersonal communication aspects of
must make two commitments.First, you mustimpressions, perceptions and clarity are
embrace the experiential training model fornever addressed. Compress this pattern and
its ability to quickly influence behavior.repeat it multiple times in a matter of days
Second, because everyone has a role inin a guided environment where the
corporate culture you must commit to trainingdecision-consequence link is clear, and you
nearly everyone. I acknowledge that this is awill rapidly change behaviors.After traveling
tremendous distance to go for most companies.the cycle once, it would be nice to stop
You will see that there are many powerfulthere and pat each other on the back, but in
uses for experiential training that willimmersion training, there is always more to
enhance your company's performance without ado to. There is a superposition achieved by
wholesale assault on your corporate culture.moving immediately into another round of
Any significant impact on your leadershipintroduction, experience, analysis and
core should be embraced. However, if you arebridging; then another and then another, etc.
looking for that sweeping modification, youThis training gets leaders leading; making
need to plan and resource for results. Bringmistakes, evaluating decisions, and doing it
a ladder tall enough to at least reach theagain in rapid succession.This superposition
lowest branches.Changing values forof progress was logged by a university study
maintainable strategic initiatives:Francesperformed on the Leading Concepts' Ranger TLC
Hesselbein said, "Soft skills are now hard,"(teamwork, leadership, communication)
and she is right. In so many strategicExperience, a four-day, 80 hour training
initiatives, particularly in sustainabilitycourse. It showed consistent improvement in
and lean systems, we must get into thethe areas of trust in peers, group awareness,
person's brain and adjust their value system.group effectiveness (cohesion), group bonding
That's not easy. Experiential training andand interpersonal communications. Although
immersion training as I'll define herethose were the only areas considered in the
require a thoughtful approach by leadersstudy, the lessons can be much farther
determined to make improvements and dedicateranging. In addition to the focus areas
the necessary resources to do so.When I referselected for instruction, a recent
to experiential training, I mean a guidedEntrepreneur Magazine article showed how
experience intended to teach specificimmersion training can inspire people. "Many
lessons. Immersion training is an extendedenter leadership training believing their
use of experiential training where no othermost valuable lessons will be in the areas of
focus is allowed. Immersion training (tablepolicies and procedures, but they come away
1) uses all available time allotted for thewith more fundamental insights that are
achievement of the intended results. Theultimately more valuable." The article went
understanding is that the entire day is aon to say that, "owners who rated their
training environment. There are noexperiences most highly were those who
distractive devices that connect the studentsdetached themselves the most."Those who are
to work or home, and there is no happy hourdetached the most and who have no outside
or tee time. No matter the number of days,distractions have the greatest opportunity to
and more than one is preferable, thedevelop a clear picture of what the teaching
objectives of the course have theand experience mean to them. They have time
un-interrupted attention of theto reflect, not only during the analysis and
students.Table 1. Immersion training isbridge period, but during their downtime
characterized by:Experience Based (table 2,also. It is that hidden after-hours time that
2a) - Students are involved; physically andcan lock the principles and values into a
emotionally. Not in role playing but withperson's decision cycle. Facilitation of the
actual responsibility within the scenario.learning of the intended message as clearly
Their decisions have consequences.Distractionand deeply as possible is the beginning of
free - For the duration of the training,the future, and it is another product of
there are no connections, such as cell phone,experiential training that less-involved
pager, laptop, to non-scenario, outsidemethods cannot match.Have your message
responsibilities.Multiple day - More time forreceived clearly:One of the reasons there is
repetition of scenarios, which aides inso little progress on the soft-skills despite
internalization of intended lessons.mountains of writing, speaking and training,
Facilitates application of lessons in realis because the teachers are writing on a
life.Extended work hours - More time forcrowded blackboard of the student's
repetition of scenarios, which aides ineducation. The distortion of writing with a
internalization of intended lessons.big piece of chalk in the small, open places
Facilitates application of lessons in realof the blackboard, or in giant letters over
life.Narrow focus - Allows for frequentexisting writing, obstructs even the
reoccurrence, reinforcement andunderstanding of the intended lessons. If
internalization of intended lessons.proper understanding is never achieved then
Facilitates application of lessons in realthe persistence needed to take a lesson and
life.Reflection - Distraction freecreate a habit cannot start.Compounding the
environment allows for down-time assimilationdifficulty of implementation of new behaviors
of lessons. Facilitates application ofis the fact that the work environment, where
lessons in real life.Regardless of thethese behaviors are intended to work, is not
variables chosen for the realignment of youra guided experience. There is a mash of
corporate culture, teamwork, leadership andactivities that don't lend themselves to 8-1
communication must be the constants. When2 x 11 margins. If we get to the point of
those components are taken out, all otherattempted application, we see mutated
initiatives suffer. In the IBM 2004 CEOlessons, adapted by a person in a job where
survey, they "recognize that it is the skillsthe cause and effect of leadership are rarely
of their people and their capacity for changeevident. The results are mutated and
and leadership that will ultimately determinemisattributed if they are recognized at all.
the outcome."Bob Doppelt, a leadingThis approach leaves everyone shrugging their
researcher on sustainability, writes,shoulders in frustration.Some would rightly
"Leading organizations are blessed with - orsay that it is precisely a person's
take explicit steps to develop - exemplarybackground, education and work experience
leadership at the top and throughout thethat make it possible for them to learn new
enterprise. It is not possible to initiate ormaterials quickly. They are able to link new
sustain the tremendous transformationinformation with existing experience to
required to become more sustainable withoutcreate new understandings. That is completely
exceptional leadership."Warren Bennis put itaccurate, and extremely valid in a hard
this way, "Without leaders who can attractskill. The problem this encounters in the
and retain talent, manage knowledge, andsoft-skill environment is that people's
unblock people's capacity to adapt andexisting leadership experience, if they have
innovate, an organization's future is inany, is trial and error and seldom firmly
jeopardy."If you don't have leadership, youplanted in accurate guiding principles. Their
will lose the capability to fully exploit theexperience then becomes the confusing
preparedness for the new culture that thisscribbling on the blackboard.The way to
training makes possible. You can spend all ofovercome the whiteout conditions of the
your training time and effort onstudent's education is to find their clean
sustainability or agility, and your companyblackboard. You must have a place where a
will become very smart on these subjects. Youclear message can be communicated, and in a
can use experiential training to make themethod that will change behaviors beyond the
lessons real, but if you don't have anlast slide.The immersion method gives you a
expansive, dedicated and perseverantclean blackboard for nearly everyone in your
leadership foundation, you will fail.One ofcompany. In the top left hand corner of the
the key advantages you have by making theboard write "Guided Leadership Experience."
commitment to a broad immersion campaign is(table 2) Underneath that, write, "Actual
that through the process, you will not onlyLeadership Experience." For the most
steer your corporate culture, but you willefficient progress, these two must go
also enhance every aspect of your ability fortogether. Actual experience is often called
success by creating a prevailing culture ofon-the-job experience, the preponderance of
leadership. Fortunately, leadershipwhich is unguided. Guided experience is what
principles are nearly universal. The samewe call professional development. To add to
principles that are used to successfully leadmy definition of experiential training, it
a project team are used to lead a salesstarts beyond books, speeches and seminars at
organization or a tech staff. The bettera level where a person is making leadership
those principles are incorporated into thedecisions that will have consequences.Table
operating habits of your people, the more2. Guided Experience is characterized
advantage you will have.In addition to theby:Focus subject instruction - Education on
critical leadership aspect of the training,focus subjects. (Teamwork, Leadership,
you will customize your training to includeCommunication)Free-play scenarios - Leaders
those areas you want most understood andand followers experience real stresses of
valued. A narrow focus is more effective, andteamwork and the consequences of their
I recommend only one or two. Fortunately,actions with as few controls as
when it comes to cultural issues a short listpossible.After action reviews - Discovery,
should be more than sufficient. You are instructured around focus subjects, by students
the process of turning an ocean liner withof lessons learned and discussion of
momentum, so the unsettling notion of apotential improvements.Table 2a. Guided
realigning of company values must be preparedExperience is augmented by:Bridge building -
for by an extraordinary event. Doppelt'sCreating links from the lessons learned to
first intervention for creating a sustainablework and life application.Post training
organization deals with change. "Disruptingfollow-up - Consistent reinforcement of
an organization's controlling mental model islessons learned through complimentary
the first - and most important - step towardinstructional material, chain of command
the development of new ways of operating.interaction, and advanced guided experiential
Little change will occur if this step istraining.Guided leadership experience is
unsuccessful."The nature of immersionnearly non-existent. To be fair, most of the
training is that it gets under your skin.top business schools have incorporated
It's disruptive because in order to align theexperiential training and role-playing into
training with how adults learn best, peopletheir curriculum. Unfortunately, the guided
have to be allowed to fall down, benature of the experience does not have a
uncomfortable, challenged, stressed andfoundation of actual experience on which to
sometimes broken. This seems to go againstbuild. In an informal survey of one of the
our desire to protect people's self-esteem.top business schools, only 10-15% of the
Understand that true self-esteem andstudent body had ever had leadership
confidence comes from achievement notresponsibility for other people prior to
coddling. One of the greatest things we asenrollment.Harvard Business School professor
leaders can do to build up the capacity ofLinda A. Hill in her book, Becoming a Manager
our people is to allow them the chance forwarns, "Newly minted MBAs who have never had
achievement.Immersion training allows for thesubordinates reporting to them before may
complete involvement of each of thetake jobs in which they will have
participants at every step, whether a leaderconsiderable people management
or follower. It allows for the immediateresponsibilities, with little sense of the
illumination of the relationship betweenrisk in doing so."This leadership risk can be
actions and consequences. It provides themitigated, not only for the new MBA, but for
ability to learn how to do things bettereveryone - EVERYONE. Leadership is risky.
through educated analysis andArranged properly, it is the leader's leather
experimentation. It allows the consequenceschair that is on the line for consequences of
of mistakes to be experienced in a trainingdecisions made. By giving the person the best
environment and not in the officepossible chance for success, the risk of
environment, where they would be much moremonetary, morale and self-esteem losses are
costly. It compresses the on-the-job learningall mitigated. The best chance for success is
cycle from months and years down to a numberachieved when leaders at all levels are
of days. It is an experience that aids in theallowed the privilege of testing and
internalization of positive practices ofdeveloping their leadership skills in non-job
teamwork, leadership, communication and thethreatening, guided
variables you choose.Begin and endenvironments.Conclusion:Write your message on
properly:At the beginning and end of thisthe clean blackboard of guided leadership
visceral, emotional experience are theexperience and purposefully develop your
critical pieces of instruction and analysis.company's leadership core. Immersion training
The format of the experience is of ultimateoffers the best way to communicate a clear
importance, but in order to keep it frommessage that will quickly change people's
wastefully spilling out of the ends, thebehaviors. The relatively dramatic nature of
classroom time is the cinch.The introductionthe training also prepares people for
is where the primary focuses are defined. Itreceptivity to new information that can in
is where their meaning and importance areturn transform your corporate culture - no
explained. Next, the students get to actuallymatter what you want it to be.Individuals are
lead and follow in their experientialthe building blocks of teams, of companies,
environment. They get to make decisions thatand of corporate cultures. The good news is
have consequences. They get to feel thethat you do have the ability to influence and
stress of having eyes and expectations onbuild individuals in a rapid fashion. You
them, and they get to learn what it means tohave to remain dedicated to the ideal and
make a decision and stand by it. Everyonewith a firm hold on the flag pole of
gets to operate as a team and learn to dependexperiential training.To learn more about how
on each other towards the accomplishment ofimmersion team building and leadership
an objective.The cinch at the end is whentraining  can  help  you  visit:
together they get to participate in the
important closure of an after action review,Copyright 2005 Brace E. BarberAbout
or a post-mortem. They get to analyze theirAuthor: Brace E. Barber works extensively in
experience with respect to the coursethe field of immersion soft-skill training.
focuses, and create better ways to perform inHis partnership with Leading Concepts, Inc. (
the future. The experience really excels when) has allowed for the expansion of this
attention is given to building bridgesextraordinary level of experiential training.
between the lessons learned and the student'sBrace's focus is on how to develop leaders,
workplace and life.David Kolb explains in hiswho are prepared for and can succeed under
book Experiential Learning that a cycle ofstressful circumstances. He is the author of
learning exists. It is a good exercise tothe book No Excuse Leadership. ( ) (J.



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