| Nearly half of the teens and tweens, 10-18 year olds, in | | | | downloadable games and ringtones, which are very |
| the United States have a cell phone representing over | | | | popular with the young crowd.Recently new phones hit |
| $10 billion of the market according to a study released | | | | the scene, marketed to an even younger crowd. |
| by the market research firm GfK NOP | | | | Firefly Mobile introduced its kid friendly pre-paid cellular |
| Technology.Numerous cellular companies are offering | | | | phone with one touch mommy and daddy buttons |
| cell phones and plans for the younger market. Nearly | | | | earlier this year. Other companies such as Disney are |
| all of the major carriers including T-Mobile, Cingular and | | | | expected to release cell phones marketed to kids and |
| Verizon offer text and pic messaging packages and | | | | tweens as well. |