Mobile Search Market

Mobile internet and mobile search is gaining ground.to the wealth of options on the html web, result
While surfing is inconvenient, many people arerelevancy is generally low.
accessing their emails from their mobile phones.How is presence to be gained within mobile search
Google has just announced it had released a specialresults?
java gmail client for mobiles, following Yahoo!, whichSEOing for mobile
already has been offering service for some time.Very scarce research and knowledge exists in the
All major search engines offer a version customizedSEO community regarding mobile search algorithms.
for mobile devices, and are quite active in expandingThere is reason to believe that the basic algorithms, still
market reach within mobile networks and devicein the making, resemble those for web search.
manufacturers. At the beginning of 2006, Yahoo!However, all the basic elements that exist in html and
signed a distribution deal with several keymatter for search engines, such as relevant inbound
manufacturers for a suite of Yahoo! services thatlinks and formatted content, also exist in wml and the
includes email, search and photos. Google signed alogic behind the way robots analyze link popularity and
deal with Motorola to ship a pre-installed Google icontexts prevails here as well. Nonetheless, designing your
on some of its devices, allowing instant access to thewebsite in a W3C-compatible manner as far as xhtml
Google search page.and css coding, will increase visibility of websites within
In the meantime, mobile search startups are activelymobile search results along with desktop search.
striving to create an effective network of advertisersWebsite mobile version
while developing mobile search tools and indices forIn the future, most website publishers will likely produce
integration into cellular devices and networks.mobile versions of their websites for WAP mobile
The mobile search experiencebrowsers. An abundance of html to wml converter
Search through mobiles fosters dilemmas:tools exist on the market, but as long as standard
1. What types of results will be returned for a givenxhtml coding was not applied initially, it is unlikely those
user query? Should it be wml websites, html websitestools could work in the general case. The operative
that are more relevant but not fully compatible, orrecommendation for website owners and marketers
should it be some sort of "answer" that the searchplanning a new website or redesigning the information
engine has compiled for the query rather than a list ofarchitecture of an existing website is to comply with
links?xhtml, or better yet, have all the content stored in xml
2. How should the user location be taken into account?and the display adjusted with xslt. This way a website
Should the search engine assume mobile search iscan easily be created and maintained in an updated,
local by essence and serve local data?valuable wml version.
3. How can search engines capitalize on the searchMobile search advertising
results? Even displaying more than three resultsGoogle, Yahoo! and MSN are experimenting with
requires scrolling and frequently another accessmobile search advertising and the major problems
iteration, so how could the severely limited screeninherent with highly limited screen space. MSN currently
space be conducive for advertising?offers a pay-per-call advertising model, which seems
The answers to these questions are not clear, andonly natural for mobiles. No integration is offered yet
currently there are more experiments and trials thanwith any of the respective paid search advertising
facts and conclusions. Some analysts have arguedprograms. Some startups are offering mobile
that search results should be answers rather than aadvertising platforms on their proprietary search
set of links. This might be true in some cases, notengines to be distributed on partnering devices and
appropriate in others and not feasible for manynetworks. While many potential interactive online
queries. Searching the normal or through wirelessadvertisements are natural and useful for cellulars and
devices returns the same set of results as a desktopmay result in action such as ordering flowers and
search with the snippet modified and number of resultsparking payments, the market is generally not yet
shown ranging from 1 to 4 depending on devicemature enough to call mobile search a real venue for
screen size, listing length and other factors.internet marketers.
This means that the websites found have beenHowever, search engine engineers and designers are
designed for desktop and will not be suitable fornow hard at work tackling the issues at hand to
wireless application (WAP) browsers. Searchingcreate useful concepts, models and methodologies for
through Google or Yahoo mobile search engines, forserving relevant mobile search results while marketers
example google.com/wml, will allow selection betweenare working out feasible mobile search advertising
internet results and mobile network results. Selectingmodels. It is unlikely to happen immediately, but within a
the mobile network results will only return listings offew years it will be a dynamic market in its own right.
wml documents. However, since the selection ofSo internet marketer, get prepared.
content written in wml is drastically inferior compared