| Mobile internet and mobile search is | | | | to the wealth of options on the html |
| gaining ground. While surfing is | | | | web, result relevancy is generally low. |
| inconvenient, many people are accessing | | | | How is presence to be gained within |
| their emails from their mobile phones. | | | | mobile search results? |
| Google has just announced it had | | | | SEOing for mobile |
| released a special java gmail client for | | | | Very scarce research and knowledge |
| mobiles, following Yahoo!, which already | | | | exists in the SEO community regarding |
| has been offering service for some time. | | | | mobile search algorithms. There is |
| All major search engines offer a version | | | | reason to believe that the basic |
| customized for mobile devices, and are | | | | algorithms, still in the making, |
| quite active in expanding market reach | | | | resemble those for web search. However, |
| within mobile networks and device | | | | all the basic elements that exist in |
| manufacturers. At the beginning of 2006, | | | | html and matter for search engines, such |
| Yahoo! signed a distribution deal with | | | | as relevant inbound links and formatted |
| several key manufacturers for a suite of | | | | content, also exist in wml and the logic |
| Yahoo! services that includes email, | | | | behind the way robots analyze link |
| search and photos. Google signed a deal | | | | popularity and texts prevails here as |
| with Motorola to ship a pre-installed | | | | well. Nonetheless, designing your |
| Google icon on some of its devices, | | | | website in a W3C-compatible manner as |
| allowing instant access to the Google | | | | far as xhtml and css coding, will |
| search page. | | | | increase visibility of websites within |
| In the meantime, mobile search startups | | | | mobile search results along with desktop |
| are actively striving to create an | | | | search. |
| effective network of advertisers while | | | | Website mobile version |
| developing mobile search tools and | | | | In the future, most website publishers |
| indices for integration into cellular | | | | will likely produce mobile versions of |
| devices and networks. | | | | their websites for WAP mobile browsers. |
| The mobile search experience | | | | An abundance of html to wml converter |
| Search through mobiles fosters dilemmas: | | | | tools exist on the market, but as long |
| 1. What types of results will be | | | | as standard xhtml coding was not applied |
| returned for a given user query? Should | | | | initially, it is unlikely those tools |
| it be wml websites, html websites that | | | | could work in the general case. The |
| are more relevant but not fully | | | | operative recommendation for website |
| compatible, or should it be some sort of | | | | owners and marketers planning a new |
| "answer" that the search engine has | | | | website or redesigning the information |
| compiled for the query rather than a | | | | architecture of an existing website is |
| list of links? | | | | to comply with xhtml, or better yet, |
| 2. How should the user location be taken | | | | have all the content stored in xml and |
| into account? Should the search engine | | | | the display adjusted with xslt. This way |
| assume mobile search is local by essence | | | | a website can easily be created and |
| and serve local data? | | | | maintained in an updated, valuable wml |
| 3. How can search engines capitalize on | | | | version. |
| the search results? Even displaying more | | | | Mobile search advertising |
| than three results requires scrolling | | | | Google, Yahoo! and MSN are experimenting |
| and frequently another access iteration, | | | | with mobile search advertising and the |
| so how could the severely limited screen | | | | major problems inherent with highly |
| space be conducive for advertising? | | | | limited screen space. MSN currently |
| The answers to these questions are not | | | | offers a pay-per-call advertising model, |
| clear, and currently there are more | | | | which seems only natural for mobiles. No |
| experiments and trials than facts and | | | | integration is offered yet with any of |
| conclusions. Some analysts have argued | | | | the respective paid search advertising |
| that search results should be answers | | | | programs. Some startups are offering |
| rather than a set of links. This might | | | | mobile advertising platforms on their |
| be true in some cases, not appropriate | | | | proprietary search engines to be |
| in others and not feasible for many | | | | distributed on partnering devices and |
| queries. Searching the normal or through | | | | networks. While many potential |
| wireless devices returns the same set of | | | | interactive online advertisements are |
| results as a desktop search with the | | | | natural and useful for cellulars and may |
| snippet modified and number of results | | | | result in action such as ordering |
| shown ranging from 1 to 4 depending on | | | | flowers and parking payments, the market |
| device screen size, listing length and | | | | is generally not yet mature enough to |
| other factors. | | | | call mobile search a real venue for |
| This means that the websites found have | | | | internet marketers. |
| been designed for desktop and will not | | | | However, search engine engineers and |
| be suitable for wireless application | | | | designers are now hard at work tackling |
| (WAP) browsers. Searching through Google | | | | the issues at hand to create useful |
| or Yahoo mobile search engines, for | | | | concepts, models and methodologies for |
| example google.com/wml, will allow | | | | serving relevant mobile search results |
| selection between internet results and | | | | while marketers are working out feasible |
| mobile network results. Selecting the | | | | mobile search advertising models. It is |
| mobile network results will only return | | | | unlikely to happen immediately, but |
| listings of wml documents. However, | | | | within a few years it will be a dynamic |
| since the selection of content written | | | | market in its own right. So internet |
| in wml is drastically inferior compared | | | | marketer, get prepared. |