| The world of marketing has changed. With
| |
| | as drama, consequence and immediacy. Be
|
| increasingly better educated and more
| |
| | aware of what's happening in the
|
| skeptical consumers, marketing methods
| |
| | community and the world and try to tie in
|
| must be increasingly
| |
| | with recent dramas.
|
| accountable.Questions being asked by CEOs
| |
| | An example of effective viral marketing
|
| and business owners from the largest
| |
| | in the wake of the London bombings is
|
| companies through to the smallest solo
| |
| | demonstrated by the following email
|
| operators include:· How can you be more
| |
| | widely distributed around the world:"Hi
|
| confident about your ability to quantify
| |
| | All,Don't usually forward emails but
|
| your return on your marketing
| |
| | thought this may be a good idea.Following
|
| investment?· How can you prove the
| |
| | the disaster in London . . .East Anglican
|
| effectiveness of your marketing?· How
| |
| | Ambulance Service have launched a
|
| can you define, measure and take action
| |
| | national "In case of Emergency (ICE ) "
|
| on your return on investment?· How can
| |
| | campaign with the support of Falklands
|
| you match your marketing to meet your
| |
| | war hero Simon Weston.The idea is that
|
| corporate goals and expectations?· How
| |
| | you store the word " I C E " in your
|
| can you predict what would happen to
| |
| | mobile phone Address book, and against it
|
| sales if the marketing budget were cut?·
| |
| | enter the number of the person you would
|
| How can you forecast the impact of your
| |
| | want to be contacted "In Case of
|
| marketing program on your sales?· How
| |
| | Emergency".In an emergency situation
|
| can you integrate modern marketing
| |
| | ambulance and hospital staff will then be
|
| methods into your existing marketing
| |
| | able to quickly find out who your next of
|
| plans?· How can you convince your boss
| |
| | kin are and be able to contact them.
|
| that marketing does deliver measurable
| |
| | It's so simple that everyone can do it.
|
| results?· How can you convince your boss
| |
| | Please do.Please will you also email this
|
| to increase and not decrease your
| |
| | to everybody in your address book, it
|
| marketing budget?One of the emerging
| |
| | won't take too many 'forwards' before
|
| tools that answers these questions is
| |
| | everybody will know about this. It really
|
| viral marketing. Viral marketing
| |
| | could save your life, or put a loved
|
| describes any strategy that encourages
| |
| | one's mind at rest.
|
| individuals to pass on a marketing
| |
| | For more than one contact name ICE1,
|
| message to others, creating the potential
| |
| | ICE2, ICE3 etc."By acting on the
|
| for exponential growth in the message's
| |
| | incident, viral marketing has spread this
|
| exposure and influenceWord of mouth
| |
| | message quickly, and cheaply, around the
|
| marketing and personal referrals or
| |
| | globe.5. Make It Interesting To Create
|
| recommendations from peers are the most
| |
| | BuzzWe have become rather immune to a
|
| powerful marketing tools. Email and the
| |
| | number of tactics commonly used to
|
| Internet have extended this by providing
| |
| | generate attention. Spam emails, free
|
| technology that induces Web sites or
| |
| | offers etc. are often overlooked in a sea
|
| users to pass on a marketing message to
| |
| | of similar materials received daily.
|
| other sites or users, creating a
| |
| | Always think outside the box in order to
|
| potentially exponential growth in the
| |
| | make and impact.
|
| message's visibility and effect.A sort of
| |
| | A good example of this is the recent US
|
| word of mouse!And this is easily measured
| |
| | made TV commercial featuring Paris Hilton
|
| through using web statistics and sales
| |
| | for a burger chain.PR expert Don Crowther
|
| data. So how do you get results by your
| |
| | said recently "it cost the chain eight to
|
| customers, clients, subscribers or
| |
| | ten million dollars to air the
|
| program members promoting your service
| |
| | commercial, plus, probably another
|
| for you?Here are five easy ways to
| |
| | million or two in production, Paris's
|
| turbo-charge your viral marketing efforts
| |
| | fees, and website production fees.But
|
| and quickly spread enthusiasm about your
| |
| | what did it do for sales? Same store
|
| product or service.1. Collaborate With
| |
| | sales revenues at Carl's Jr. increased
|
| Thought-leaders In Select "Communities"
| |
| | only 1.7%, at Hardee's just 0.7%.
|
| of InfluenceThe more influential the
| |
| | Sounds like a great investment to me -
|
| group and aligned with your target
| |
| | Spend 8 to 12 million dollars, get back
|
| market, the more likely you are to have
| |
| | $1.1 million in sales."On positive side
|
| success. This requires research,
| |
| | Don adds "the ad has generated a
|
| communication and understanding of your
| |
| | significant amount of controversy, a
|
| target market and affiliated, or
| |
| | reported 802% increase in web searches
|
| potentially affiliated, businesses.2.
| |
| | (though I seriously question how many
|
| Offer An IncentiveMost people are
| |
| | people were coming to the Carl's Junior
|
| motivated by rational self-interest.
| |
| | and Hardee's sites before...), 4 million
|
| Offer something they really want like a
| |
| | hits on the spicyparis website, free
|
| holiday, free knowledge or education,
| |
| | showings on news shows, several petitions
|
| discounts, or package deals. Just as your
| |
| | against it, and some franchisers refusing
|
| company will benefit from their
| |
| | to run the ad.So, unquestionably, it
|
| involvement, offer a benefit in return.3.
| |
| | generated buzz."Whether scandal, drama or
|
| Follow-up With A Personal
| |
| | incentives are being utilised it is
|
| ApproachRelationships are always
| |
| | important to capitalise in order to make
|
| strengthened by personal interaction.
| |
| | your viral marketing effective,
|
| Often your emailed expression of interest
| |
| | measurable and noticed.Thomas Murrell MBA
|
| or offer may be one of thousands received
| |
| | CSP is an international business speaker,
|
| daily by a company. A follow up
| |
| | consultant and award-winning broadcaster.
|
| phone-call or meeting will develop a more
| |
| | Media Motivators is his regular
|
| personal relationship and strengthen your
| |
| | electronic magazine read by 7,000
|
| company's involvement. This also allows
| |
| | professionals in 15 different
|
| time to negotiate with the company
| |
| | countries.You can subscribe by visiting
|
| directly and better identify with their
| |
| | Thomas can be contacted directly at
|
| needs.4. Make It ImmediateViral marketing
| |
| | +6189388 6888 and is available to speak
|
| works when you consider news values such
| |
| | to your conference, seminar or event.
|
