How Important is Mobile / SMS?

There is a nice television commercial that is beingshort code (three, four or five figure number) for
shown currently on the Indian TV channels. The Nokiaviewers to send text messages with their opinions.
advertisement seeks to dispel the commonly heldMarketing companies have used text so extensively
notion that phones are used just for talking. A numberthat the courts stepped in to restrict the usage.Sending
of applications are shown, including video recording, stilltext messages is also very convenient because this
photos, MP3 music, FM radio and of course textmedium is very suitable for sending payment
messages. Though text messaging is a bigreminders, payment intimations, disaster alerts, SOS
improvement on the pager (remember it?), today itcalls, greetings and courtesy calls can be transmitted in
feels impossible to live without it.For the youngerthis form. Receipts of payments like utility bills, club
generation, life is unimaginable without a mobile phone.fees, subscriptions, renewals and so on can be sent by
For them it is like an extension of their hands, a handyway of SMS messages.Text messages have proved
tool to say so many things. The young people havetheir worth during the last few years as the ownership
devised a peculiar lingo of missed calls and textof mobile phones exploded to 60 million sets. During
messages by the dozen. Text messages are antimes of crisis, governments have rushed SMS alerts
improved version of the old pass-the-note messaging,to citizens warning of floods, earthquakes, etc. Thanks
especially in the classroom as SMS messages scurryto its ease of use, more people are taking up text
to and fro. Text messages are ideal to send to peoplemessaging. The mobile phone is now seen more as an
because they are stored in their handsets to be readaccessory of modern life than as a novelty item.
when they are free. Sometimes a call might catch theThere are now more than 120 million phones in India, of
receiver at an awkward moment and he may preferwhich landlines constitute less than half the
to ignore it at the time. Text messaging is possible onnumber.SMSCountry is a leading two-way SMS text
every mobile phone and some landline phonesmessaging application developer providing mobile office
also.Text messaging has proved to be a profitabletools that link the desktop to the mobile phone. Visit
revenue earner for the telecom companies thanks toSMS India for more details.
the TV channels. Almost every program advertises a